How To Write Meta Description For SEO?
If you are looking for how to write a good meta description so that your website lands high in the search engine, you have landed at the right place. With this article, we are going to explain what a meta description is, its importance and how to write a meta description smartly.
What Is Meta Description?
A brief snippet as the HTML tag can be noticed when you search anything on the search engine. This snipped is called a meta description. For example, below is the meta description for best coloring apps which mention ‘Filling beautiful colors using your creativity…’
Importance Of Meta Description
There is one simple answer to it; take your website’s position on the top of search engines which in turn help in getting traffic, sales and productivity. You may certainly want to know that every page of the website has its own meta description, URL and title. Meta descriptions definitely act as a frontline or first impression of the page and website, so it is surely most important.
How To Write A Compelling Meta Description?
- Number Of Characters
Before you jump into the well of a strict number of characters, let us tell you that there is no such need. The optimal character count may vary around 155 to 160 but the essence lies in conveyance of the message.
In some experiments previously, it was found that the heavy characters meta also made the website ranked better than its competitors. So anyway, we want to conclude here that it is the human behavior and understanding which is really responsible for a good meta description. It is better to not to consider much on word limit rather go for meaningful iteration.
2. Use Keywords In Meta Description
If you have learned SEO, you already know the value of keywords in your website description, blogs, product details, social channels and everywhere on the internet. So it is simply not acceptable if you forget to write a good meta description without keywords in it.
Make sure that you are not stuffing the keywords for the sole purpose of adding them. They have to be added very naturally without hindering Google or users to understand them. For example:
3. Relevant To The Content
Sometimes website developers try to fake the meta description with something which is not present on the website and is misleading the user with wrong information. This definitely not only increases the bounce rate of the website but also they may get penalized by Google itself.
Leave the idea of irrelevant content while you are sticking with how to write a good meta description. For example: This meta title is small, description, relevant and informative in itself.
4. Maintain Uniqueness
If you are copying the description for reference and editing them, there is still a chance that your meta description would look like others only. It is advised to be a little creative and unique while learning how to write meta descriptions.
Don’t worry if you don’t know how to write a meta description, choose to leave the description blank as Google itself picks up the right snippet for you. Any doubt with duplicate meta descriptions? Check out Google webmasters tool.
Example Of Good Meta Description To Learn From
We are sure you are reaching to the idea of how to write a compelling and good meta description. Just play with some of the experiments and you will reach the right algorithm in a few weeks. Give it a shot and you are good to go!
For more queries on the same, write to us in the comment section below.
About The Author
An Editor, Tech Journalist and founder of startup Diversiti SAS with a software development background. I am a big fan of technology and memes. At Fossbytes, I cover all aspects of tech but my specific area of interest is Programming and Development. Drop an email if you have any software/hardware/research to share or tech-related queries! https://blog.diversiti.fr/about-me/