How Does Conversion Funnel Work?
Marketing funnels explained: From bringing a customer to the website, letting him go through the content, placing the requirements in the cart to finally purchasing the products completes a whole marketing funnel. For example, when you want to purchase an antimalware, you search it on Google, pick a website, research and compare, log in there, put the antimalware in the cart and finally purchase it.
The reason this process is called a funnel is because of the shape a funnel has and its resemblance to the marketing process. A lot of people reach the top portion (visit the website, sort the items, window shop, etc.). Now as they need to come to the second option, a lot of them already drop out for some or other reasons. By the time a person reaches the final payment mode and makes the sales, the conversion funnel/Marketing funnels explained is pretty much narrowed down.
The understanding of this marketing funnel is necessary for a website owner to understand the activities of users who are coming to the page. It helps him in understanding those stages where a user is dropping out or where he is still staying. All the positives and negatives come to the light and strategies could be planned well in advance so that most of the users who are reaching the top, reach down as well.
Understand that wider the funnel is, you are spreading more chances for people to come into the thinner portion. In fact, if funnels are spread on various points of the website, there are higher chances that people will come to the end.
Example Of An e-Commerce Conversion Funnel
Image source: neilpatel.com
Step By Step Characteristics Of Conversion Funnel
- Awareness: First part of the funnel denotes the awareness of the customer. You are responsible to let people know what you are upto by various methods including Ad campaigns, social media and organic search. Ads have a greater potential to divert people towards your website or product page than other two. Make sure that you maintain the quality of your ads and social media pages and deliver it to the right audience.
- Interest: Developing the interest of the user is the next task when he finally lands on the website. Here, your website and presentation of products is as important as displaying products. Add strategic blogs and other helpful resources like frequently asked questions so that users may not want to even close the tab. Build the trust of the user and create the brand’s trust sidewise.
- Desire: Those who are more interested in your product would certainly put them in the shopping basket. You can pass them some offers or discounts in this section so that their desire goes to the peak. If you are able to place beste efforts at this section, your user is going to become a client, so try to be as creative as possible here.
- Action: Final and most crucial stage; remember that only a small portion of people have reached here so you shall not give them a chance to skip back. Of course, they can but try not to. Try to make the payment process as simple as possible so that a few clicks can give them what they wish.
BONUS POINT FOR WEBSITE HOLDERS
You must have already got an idea how a powerful marketing funnel works. But now its time to understand what the customer funnel should be like.
This reverse funnel by TrackMaven is pretty expressive and explains that a customer shall try to repeat the purchase after learning the quality of product received. Nothing could be better than that, right? If he becomes loyal to you, he would start sending referrals, hence more sales in near future. You are getting publicity right from the customer itself. Interesting, no?
Ready For Conversion Funnel?
We are sure that you are all set to create a smart funnel from here. Making a website is one side but when marketing funnels explained and learned, you are finally good to go! Let us know your viewpoints and opinions in the comment section below. For more services on website designing and conversion funnel, drop us a message below!